Privacy Policy

Pryda · Last updated September 25, 2026

Pryda is a personal-safety app. This policy describes what information Pryda collects, how it is used, and the choices you have. It applies to the Pryda mobile app, the Pryda alert service, and the SMS and email messages Pryda sends.

Who we are

Pryda is a mobile app operated by SafeSide, a sole proprietor and the registered messaging brand for this program. References to "Pryda", "we" and "us" in this policy mean SafeSide. Questions about this policy can be sent to privacy@pryda.us.

Information we collect

• Emergency contacts you add. Names, phone numbers, and optionally email addresses of the people you choose to receive your alerts. These are stored on your phone and sent to our server only when you trigger an alert.
• Your location during an alert. When you trigger an alert, the app reads your phone's location and sends it to our server so your contacts can view it on a live map. Location is not collected at any other time.
• Alert records. The time an alert was started, acknowledged, and cancelled, and the messages sent for it.
• Your own phone number (optional). If you enter it, it is used only so that alerts from other Pryda users who list you as a contact can reach you as a push notification.
• Device identifier. A random identifier generated by the app to tie alerts to your device. It contains no personal information.

Pryda does not collect your name, account credentials, address book, or any information about anyone other than the contacts you deliberately add. Pryda has no user accounts.

How we use information

• To deliver your alert — including your live location — to the emergency contacts you selected, by SMS, email, push notification, and (for contacts who chose it) an automated phone call.
• To escalate through your contact list until someone acknowledges, and to tell your contacts when you cancel.
• To operate, secure, and troubleshoot the service.

SMS messaging

Text messages are optional. A safety contact consents to SMS only by ticking the separate, unchecked "send me text messages" box on the web form at /optin, which the Pryda user shares with them. Contacts who don't tick it are reached by email only. Alerts are never sent by SMS to a number that has not opted in this way. Any recipient can reply STOP at any time to stop all messages, or HELP for assistance. Message and data rates may apply. Message frequency varies and depends on how often you trigger an alert; typical use is a few messages per month.

Automated phone calls

Phone calls are optional and separate from text messages. A safety contact consents to calls only by ticking the separate, unchecked "phone me" box on the opt-in form. When an alert starts, the contact receives an automated call from +1 (702) 664-8382 that plays a short recorded message and offers to press 1 to acknowledge. Calls are not recorded. A contact can stop calls by submitting the form again without the box ticked, or by replying STOP to any text message.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

Sharing

Information is shared only with (a) the emergency contacts you chose, who receive your alert and location, and (b) the service providers we use to deliver messages and host the service — currently Twilio (SMS and phone calls), an email delivery provider, Expo (push notifications), and Render (hosting). These providers process data on our behalf and are not permitted to use it for their own purposes. We do not sell personal information.

Retention

Contact details live on your phone and are removed when you delete them in the app or delete the app. Alert records and location history on our server are retained for 30 days after an alert closes and then deleted.

Security

Data is transmitted over encrypted connections (HTTPS). Settings on your phone are stored in the device's secure storage. Live-map links are unguessable and stop showing location once an alert is closed.

Your choices

• Remove any contact at any time in the app's Call Tree screen.
• Recipients can opt out of SMS and phone calls by replying STOP, or by updating their choices on the opt-in form.
• Location permission can be changed in your phone's Settings; without it, alerts are still sent but without a location.
• To request deletion of server-side alert records, email privacy@pryda.us.

Children

Pryda is not directed to children under 13 and we do not knowingly collect information from them.

Changes

We will post any changes to this policy on this page and update the date above.